About us

The garment, not the logo.

Walk into a European boutique and a well-made linen shirt costs €180. Rarely because of the linen.

Most of that price is the logo, the campaign, the flagship rent, and four layers of distribution. The garment itself is a fraction of it.

160Avenue exists because we got tired of that maths.

What we do

We buy directly from independent Chinese labels doing genuinely good work — CULTUM's breathable knitwear, NERESUM's cargo trousers, ZAVK's denim. Proper fabric, proper construction, and none of the machinery in between.

These aren't counterfeits or knock-offs. They're real brands, doing real design work, largely unknown outside their home market. We think that's the opportunity, not the catch.

We're not the cheap option

If you want a €6 t-shirt, there are plenty of places to get one. We're not competing with them.

What we offer is a fair price for a well-made garment — one where what you pay reflects the fabric and the making, not somebody's advertising budget. It isn't cheap. It's just honest.

We're honest about where things come from

Your order ships from China. It takes 7–15 business days to reach most of Europe. We say that plainly on every product page, because we'd rather you know than be disappointed.

What happens in between matters: every single item is inspected before it's dispatched. Wrong size, loose stitching, colour that doesn't match the photo — it doesn't get sent. That step costs us money and adds a few days. We think it's the difference between a shop you buy from once and one you come back to.